Gamifying Audio Description Training

Authors

Keywords:

audio description , AD, audiovisual translation, gamification, media accessibility, translation pedagogy, translator training

Abstract

State-of-the-art training methods for audio description (AD) are essential in preparing future professionals to meet the demand for accessible media content. Gamification, the application of game elements in non-game contexts, has been gaining increasing scholarly attention in the field of teaching and learning over the past few years. It is considered an effective pedagogical approach and has been applied in diverse contexts but not yet in AD training. This paper first provides a brief review of current AD teaching practice before investigating the implementation of gamification strategies in the language industry and in translator and interpreter training. It then introduces a gamified in-class activity based on the framework of Werbach and Hunter (2012). The process of gamification, the design of the activity, and its reception by students are presented and discussed. As it seems to be the first attempt at applying gamification to the teaching of AD, there is plenty of space for improvement and further gamification. Reflection and suggestions on the activity design and gamification as a pedagogical approach are thus provided in the hope of exploring new methods in AD teaching as well as other topics in translator and interpreter training.

Lay summary

Audio description (AD) is a service that verbally describes relevant visual elements of artwork or media products, making them accessible to blind and partially sighted users. Up-to-date training methods for AD are important in preparing future professionals to meet the demand for accessible media content. Gamification refers to the use of game elements in non-game contexts, which is considered an effective pedagogical approach and has been applied in diverse contexts but not yet in AD training. This paper first provides a brief review of current AD teaching practice before investigating gamification strategies in the language industry and in translator and interpreter training. It then introduces a gamified in-class activity and discusses the process of gamification, the design of the activity, and its reception by students. As it seems to be the first attempt at applying gamification to the teaching of AD, there is plenty of space for improvement and further gamification. Reflection and suggestions on the activity design and gamification as a teaching method are thus provided to explore new approaches in AD teaching and other topics in translator and interpreter training.

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Author Biography

Xiaochun Zhang, University of Bristol

Dr Xiaochun Zhang is Lecturer in Translation Studies and the Programme Director of MA Chinese-English Audiovisual Translation at the University of Bristol, United Kingdom. Her research interests lie primarily in audiovisual translation with a specific interest in video game localisation and fansubbing. Other areas of interest include media accessibility and language technology. 

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Published

2021-06-15

How to Cite

Zhang, X. (2021). Gamifying Audio Description Training. Journal of Audiovisual Translation, 4(1). Retrieved from https://jatjournal.org/index.php/jat/article/view/149

Issue

Section

Research articles